Overview

AppFollow is a platform for mobile app developers and marketers to manage and optimize their app presence across various app stores, including Apple App Store and Google Play Store. Established in 2015, the platform focuses on providing tools for app store optimization (ASO), app review management, competitor analysis, and app performance tracking.

The core functionality of AppFollow revolves around enhancing an app's visibility and conversion within app marketplaces. This includes keyword tracking and research to improve search rankings, monitoring app store rankings and featuring, and analyzing overall app performance metrics such as downloads and revenue. For example, effective keyword research can significantly impact an app's discoverability among millions of apps available for download on Google Play.

Beyond ASO, AppFollow offers features for managing user feedback, which involves collecting, analyzing, and responding to app reviews and ratings. This component is designed to help developers maintain app reputation and improve user satisfaction, which in turn can influence app store algorithms. The platform also includes competitor analysis tools, allowing users to track the performance and ASO strategies of rival apps. This can provide insights into market trends and opportunities for differentiation.

AppFollow is suitable for individual developers, marketing teams, and enterprises seeking to scale their mobile app strategy. It helps identify growth opportunities by providing data on app store trends, user sentiment, and competitor movements. The platform offers a Free Plan for basic monitoring, with paid tiers providing more comprehensive features for advanced analytics and automation.

Key features

  • App Store Optimization (ASO) Tools: Provides features for keyword research, tracking keyword rankings, analyzing app store search results, and monitoring app visibility to improve organic downloads.
  • App Review Management: Centralizes app reviews and ratings from various app stores, allowing for sentiment analysis, automated responses, and direct communication with users to improve feedback cycles.
  • App Store Analytics: Offers dashboards and reports for tracking key performance indicators (KPIs) such as downloads, revenue, conversions, and ranking history.
  • Competitor Analysis: Enables monitoring of competitor apps, including their ASO strategies, keyword performance, review trends, and overall market share.
  • App Marketing Automation: Supports automated actions based on app store events, such as sending alerts for new reviews or changes in app rankings.
  • Featuring and Collection Tracking: Monitors if an app is featured by app stores, providing insights into editorial promotion and visibility boosts.
  • Custom Alerts and Reporting: Configurable notifications for significant changes in app performance, reviews, or competitor activity, with customizable reports for data analysis.
  • API Access: Offers a REST API for programmatic access to app store data, enabling integration with other internal systems or custom dashboards.

Pricing

AppFollow offers a Free Plan and several paid tiers, with custom pricing available for enterprise solutions. The pricing structure is designed to accommodate different levels of usage and feature requirements. Details as of June 2026:

Plan Name Key Features Price (per month)
Free Plan Basic app tracking, limited keyword monitoring, email reports. $0
Starter Plan Enhanced ASO tools, review management, more keywords, competitor tracking. $89
Growth Plan Advanced analytics, review automation, API access, more apps and keywords. (Contact Vendor)
Enterprise Plan Custom solutions, dedicated support, unlimited usage, advanced integrations. (Contact Vendor)

For the most current pricing information and detailed feature breakdowns, refer to the AppFollow pricing page.

Common integrations

AppFollow can integrate with various tools and platforms to streamline workflows and enhance data utilization. The platform's API facilitates custom integrations, while built-in options simplify connectivity with common services.

  • Slack: Receive real-time notifications for new reviews, keyword changes, or competitor updates directly in Slack channels.
  • Zendesk: Forward app reviews directly to Zendesk support tickets for efficient customer service management.
  • Intercom: Integrate app reviews with Intercom to engage with users and manage feedback within a centralized communication platform.
  • Tableau: Export AppFollow data to Tableau for advanced data visualization and custom reporting.
  • Google Sheets: Synchronize app store data, reviews, and keyword rankings with Google Sheets for flexible analysis and sharing.
  • Microsoft Teams: Similar to Slack, receive critical app performance alerts and review notifications within Microsoft Teams.
  • Custom Integrations (via API): Utilize the AppFollow API to connect with internal dashboards, CRM systems, or other analytics platforms.

Alternatives

For developers and marketers evaluating app store optimization and mobile analytics platforms, several alternatives to AppFollow offer similar or complementary functionalities:

  • Sensor Tower: Provides mobile app data, including app intelligence, ad intelligence, and enterprise solutions for market insights.
  • AppTweak: Focuses on ASO tools, app intelligence, and data-driven insights for app growth.
  • MobileAction: Offers ASO tools, app intelligence, and ad intelligence for competitive analysis and market research.
  • Branch: Specializes in mobile linking and measurement, providing deep linking, attribution, and analytics to drive user growth.
  • Segment: A customer data platform (CDP) that collects, cleans, and activates customer data, which can be integrated with mobile analytics tools for a unified view.

Getting started

To begin using AppFollow, you typically register an account, connect your app store listings, and then configure tracking for keywords, reviews, and competitors. The following example demonstrates a basic API call using curl to retrieve app reviews, which is a common task for programmatic access to AppFollow data. This assumes you have an API key and know the app ID from AppFollow.

# Replace YOUR_API_KEY with your actual AppFollow API key
# Replace APP_ID with the specific ID of your app within AppFollow
# Replace APP_STORE_ID with 'ios' or 'android'

curl -X GET \
  'https://api.appfollow.com/v1/apps/APP_STORE_ID/APP_ID/reviews' \
  -H 'X-Appfollow-API-Secret: YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  --data-urlencode 'start_date=2024-01-01' \
  --data-urlencode 'end_date=2024-01-31' \
  --data-urlencode 'country=us'

This curl command fetches app reviews for a specified app and store within a given date range and country. For detailed instructions on managing your apps, configuring ASO features, or utilizing the full range of API endpoints, refer to the AppFollow Help Center and its API documentation.